In 2010 Jim designed his first true collection, branching out into intimates, swimwear and dresses. After studying with other fashion photographers, he decided to start doing all of the photography himself. This was the beginning of his obsession with fashion photography. Producing and owning all of the content was the secret to his success in these early shows. Using photo branding and dazzling themed events JM Couture quickly became well known in the Chicago fashion scene.
From 2009 to 2011 Jim produced well over 100 fashion shows, concerts, and charity events in the market. He produced so many amazing events in fact, that in 2010 Jim was nominated, “Fashion Producer” of the year at the Fashion Consortium Awards. In early 2011 Jim started collaborating with retail mogul Les Walgreen (of the “Walgreen’s” drug store
legacy) in developing a general retail strategy. Two years later in 2013, Jim and Les moved the company headquarters to Southern California. JM Couture has since been featured in Internationally renowned fashion events such as El Paseo Fashion Week in Palm Springs, LA Fashion Week, and New York Fashion Week. In 2015 JM Couture opened a showroom in the heart of LA and has been worn on every major red carpet in Hollywood: The Peoples Choice Awards, The Grammy's, The Emmy's, The Oscars, and The GLAAD Awards. The synergy between advertising, promoting, clothing, music & art that started this company has finally come full circle. The sky is the limit for JM Couture.